QR Codes have become a popular tool in digital marketing, particularly among Australian businesses looking to connect physical and digital experiences seamlessly.

However, despite their advantages, QR Code Marketing Failures are increasingly common, largely due to avoidable QR Code mistakes and poorly planned campaigns.

This podcast will compare and contrast frequent QR Code Marketing Failures, provide insights on optimising QR Code content, and offer real-world examples to help marketers avoid similar pitfalls.