In this episode I cover what to do to make sure that your ads don’t skyrocket in costs. We’re approaching an election season as well as Black Friday season with the holidays coming up, and ads are going to be more expensive than ever. If you’re concerned about how you can keep your ad cost low so that you’re able to get more customers for your money, and this episode is going to be great. I cover some of the lessons I’ve learned running ads in the past campaigns, and a deep dive into the differences between Facebook and Google so that you can identify potential opportunities. I think this is incredibly importantTo get a grasp on so that you are not finding yourself with your pants down during this holiday season.