In this mini episode of the Smart Beauty Podcast, host Viola Levy tackles a challenge many beauty brands face: crafting a brand story that truly stands out. Viola discusses the pitfalls of relying on overused narratives, like the familiar “I couldn’t find anything on the shelves, so I made my own,” and explores how to dig deeper to create a compelling, emotionally resonant story that captures the hearts of customers, retailers, and investors alike.

Drawing on her extensive experience as a beauty editor and branding expert, Viola shares practical insights on how to refine your brand’s narrative, ensuring it makes a lasting impression in today’s saturated market. Plus, discover more about the upcoming Brand Story Boot Camp—a 90-minute interactive workshop designed to help beauty brands hone their story and stand out.

If you’re ready to elevate your brand narrative, tune in and take the first step toward creating a story that resonates.

✨ Links Mentioned in the Episode

• Click here to sign up for the Brand Story Boot Camp on February 26th
• Visit smartbeautycreative.com for more details
• Connect with Smart Beauty Creative on Instagram @smartbeautycreative

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