The Everyday Storyteller

How to avoid the common language traps when talking about your business.

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Acronyms, clichés, self-centred language, and other misleading tactics get in the way of effective communications and turn your customers right off.  So how do you keep your communication customer-centric, authentic, and free from buzzwords to make a lasting impression?


  • Say no to TLAs (Three-letter acronyms) as they can be confusing 
  • Avoid cliches and focus instead on being honest and original in describing the value your business offers. 
  • Make sure your customer is always the hero of your stories - avoid starting every sentence with ‘I” and focus on more inclusive language like “you”, “we” and “us”
  • Avoid any false claims and focus instead on showcasing your strengths and what makes you different. 
  • Let your customers see your expertise through concrete examples and customer case studies


    • Want to continue the conversation or get some extra support with telling your story? 


    Find me:

    On Instagram: @22storiesandme

    On LinkedIn: linkedin.com/in/hilarysalzman

    Online: www.22-stories.com


    This podcast is produced by the brilliant Suzi @story_publishing


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    The Everyday StorytellerBy Hilary Salzman