In this episode we interview Ting Ting, Head of Marketing at Orum, a Series B startup transforming sales tech through real-time, phone-based pipeline generation.

What you'll learn in this episode:

• Why authenticity now outweighs polish in B2B marketing
• How consumer trends are reshaping professional content strategies
• Tactical ways to blend thought leadership with brand messaging
• The art of empowering employees to create content without going off-brand
• How “low-production” video is redefining trust in B2B spaces
• Practical insights on internal enablement and user-generated advocacy
• What it means to “dogfood” your product and turn it into internal gold

Text us what you think about this episode!