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My guest today is Universal Furniture’s Senior Vice President and Marketing Director Neil Mackenzie. Neil and I have worked together now for nearly 8 years and over that period of time, our teams have accomplished many goals together — including fully rebranding their company and all communication vehicles, growing their designer business, and starting a magazine — to name a few. Neil has been instrumental in Universal’s success in the last decade, and he is someone who I truly admire as a creative and effective marketing director. Today, I want to talk to Neil about what he has learned over the years that helps keep Universal (and himself, for that matter) growing in new and enticing ways.
By J. Todd kinleyMy guest today is Universal Furniture’s Senior Vice President and Marketing Director Neil Mackenzie. Neil and I have worked together now for nearly 8 years and over that period of time, our teams have accomplished many goals together — including fully rebranding their company and all communication vehicles, growing their designer business, and starting a magazine — to name a few. Neil has been instrumental in Universal’s success in the last decade, and he is someone who I truly admire as a creative and effective marketing director. Today, I want to talk to Neil about what he has learned over the years that helps keep Universal (and himself, for that matter) growing in new and enticing ways.