The podcast industry is rapidly growing, so Sounder is making it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.

Episode 17 is bursting with success. And sleep.

For all the tips on how to host a great interview on your podcast, there aren’t many that cover how to be successful on the other end of that conversation? Thankfully Colin Grey (@thepodcasthost on Twitter), Managing Director of The Podcast Host, has a few basic pointers on how to be the best interviewee (and which tech is best!). Our favorite tip? Remembering that an interview is not a monologue. *cue the snoring* 

Entercom, the second-largest radio company in the U.S., has spent more than $48 million investment in podcast companies this year. Today we cover if this acquisition paid off and what that means for the company.

Some podcast publishers hope programmatic ads can help them make money off older shows by substituting fresh ads in for new listeners. While others are worried that podcasts will become full of advertisements and less about a relationship with host and listener. What do you think?

Have you ever fallen asleep listening to a podcast? Have you ever done so on purpose? Hannah Smothers (@hannahsmothers_ on Twitter) shamelessly admits to seeking out less-than-exciting podcasts to do just that in her article published with Vice. And, surprisingly, science backs this seemingly odd habit. See also: Sleep With Me, by Drew Ackerman (@dearestscooter on Twitter).

And last but not least, our random tech quiz of the week. According to the Consumer Technology Association’s 26th Annual Consumer Technology Holiday Purchase Patterns Study, 186 million U.S. adults, 74%, intend to buy a tech-related gift this year. Can you guess what’s in the top spot?

Short Guitar Clip by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)

Artist: http://audionautix.com/