Doug Morneau's Tips:

How To Be A Great Podcast Guest

One interview can lead to another

It offers third-party validation and credibility

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

SHARE THIS EPISODE: –

HOW TO BE A GREAT PODCAST GUEST

[just click to tweet]

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Well, welcome back listeners, to another episode of Real Marketing Real Fast. Today, we've got a bit of a different topic. I've been getting a lot of calls and emails lately, and so I thought, hey, I'm getting the calls and the emails. So, might as well just address the topic and get it out there, and hopefully, provide you some value. So today's topic is how to be a great podcast guest. Before I start, I want to just let you put your mind at ease and just answer maybe some of those thoughts that first came to mind when I said that, and is that, why would you want to be a guest on a podcast?

Well today, with everybody being mobile and the numbers for podcasts steadily climbing, the number of podcasts that people listen to around the world, while they're driving, commuting and at work continue to increase, it really is earned media. So earned media being that you didn't have to pay for it. You didn't have to run an ad. You don't have to buy any Google ads or Facebook or retargeting ads. It's an opportunity for you to talk about you, your company, your superpower, and that service that you offer, and the people that you serve. It offers third-party validation and credibility. The other thing you need to remember is that one interview can lead to another.

So it can lead to interviews on additional podcasts. It can lead to interviews in other media. Interviews for print, say, a newspaper and magazines. Also, potentially, blogs and radio. So, I just want to encourage you that if you haven't done it that you might consider adding this to your media mix. In days where people are saying, "Hey, I need to get more bang for my advertising dollar," or they have less dollars to go around, you may want to consider that this is a valid place to start. If you think about a podcast, every interview style podcast needs great guests. So, the topic today we're going to cover is, how to be a great guest.

But before we get there, I just want to give you an example of something that happened just recently with me in the last few weeks and tell you maybe what podcasts, podcasters and/or the media are looking for. You need to remember when you're reaching out that people aren't sitting back waiting for you to contact them, to pitch them your story or to have them run an ad for you. They're looking for value. And so, in this example, I was just interviewed last week on a podcast called Your Hustle Radio, and I didn't spend my entire time talking about my new email marketing book.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

SHARE THIS EPISODE: –

HOW TO BE A GREAT PODCAST GUEST

[just click to tweet]

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

When Luke interviewed me, he interviewed me because he was referred to me by another podcaster who shared with him that I had helped one of my clients generate $40 million of investment using email marketing. And so, he was really interested in how did I do that, and could I share that with his audience, and is that something that his audience could do? So that was the focus, and yes, we did get around and mentioned at the end of the podcast that I was in fact just ready to release my new book 3 Big Lies: How to Generate Leads and Sales Using Third-Party Email Lists.

But again, that was not the primary focus. The focus there was really to provide value and provide information for Luke's listeners on his podcast. So if you want to get an idea of what I'm looking for, for the Real Marketing Real Fast podcast,