In this episode, Jessica Rhodes, the founder, and co-owner of Interview Connections, the first and leading podcast booking agency, shares how to be a great guest on a podcast and drive growth. Insights she shares include:

• Why include guest appearances as part of your content marketing strategy
• How to best invest in podcast guesting
• Why podcast guesting should be a long term strategy
• How a media doppelganger can help you figure out who you want to reach and where to find them
• How to monetize podcast guest appearances
• How to decide whether a potential podcast guest opportunity is the right fit or not
• How to decide on a topic to provide excellent value to the show
• How to be a great podcast guest
• How to best pitch a podcast host
• and much more