We've focused a lot on being more persuasive through our verbal communication and body language. In today's episode, Cyn Sandoval (former marketing manager for Daymond John and The Shark Group), walks us through best practices for crafting compelling written messages.

Cyn's advice will help you to avoid common mistakes and ensure your message sticks. Much of what she says is also directly applicable to being more persuasive in-person, on zoom, or over the phone. Enjoy!

"Cyn is the founder and director of Cynthia is Marketing, a boutique advertising consultancy managing well over 1 million in advertising spend, partnering with ambitious e-commerce and online education businesses looking to scale their efforts profitably with impactful paid media strategies. She earned her stripes working with renowned digital advertising agencies and industry leaders like Daymond John from ABC's Shark Tank, generating over 15 million in revenue through advertising campaigns for brands like Capital One, Atkins, The Shark Group, and more."

Also, a side note for our listeners: This is our first ever sponsored episode! If you've been listening for a while, you've heard me say that if you want to sell your idea, you first have to be sold on it yourself. That being the case, I'd never promote a product on the show that I don't believe in! Today's product is one that I'm excited to get behind and I hope you will be too. Check out their website www.freelunchcoffee.com and use the code "Persuasion" for 15% off!