In this episode of Let's Talk Jobs, we talk about how to be a social content marketer and blog writer. We'll be joined by Paul Petrone, a senior content marketing manager at LinkedIn. He is the editor for the LinkedIn Sales Solutions blog and manages all their social content and newsletter. Altogether, they reach over 400K readers a month. Paul is an excellent story teller and has that ability to understand what his readers want, and then authoring blog articles and social content that they actually engage with and read.