This week on Latiina Life with Jen and Milena we showcase a Super Latina who is a trailblazer across several industries. Leila Cobo grew up in Cali, Columbia in a musically talented family where her father made sure that she and her sisters were going to do great things and be prepared for the world. She’s a Fulbright Scholar, a gifted concert pianist, an accomplished author of multiple books, recipient of multiple awards (including the Latin Grammys’ “Leading Latin Lady” honor)  and a leading authority on Latin Music and the Latin Music Industry.  As a journalist she has interviewed countless artists from Bad Bunny to Shakira to  Karol G and more. In her role as Billboard’s Chief Content Officer for Latin and Español, she oversees the brand’s coverage of Latin music in all its platforms, as well as all its Spanish-language content. She is a driving force in the international representation of our community in the music industry. 

Leila is programming Billboard Latin Music Week, the world’s longest running and largest Latin Music Industry gathering in Miami. From October 14th to 18th, Latin Music’s biggest music stars like J. Balvin, Gloria Estefan and Chiquis Rivera will be part of workshops, showcases and networking opportunities for a week before culminating with the Latin Billboard Music Awards (airing on Telemundo October 20th).

We take a look at why the global public is embracing Latin music artists now, how the television industry has helped the Latin Music industry and why artists should expand their appearances beyond only Spanish speaking platforms.

During our conversation, Leila shares some key insights she learned from the different careers she has had in the music industry. Here’s to leaning into your passions and welcoming different journeys into your life!