The channel has evolved a lot over the years. But the foundations of what makes a truly trusted advisor haven’t – even if you do have to tweak your approach.  

In this episode of The Channel Champions Podcast, Robert Bowling, CEO and Founder of TDM, explains how the channel has changed over the course of his career and business ventures and what makes a trusted advisor in today’s channel. He explores how the role of an advisor has changed, his predictions for the future, and how you can still provide value to customers in an increasingly revenue-focused channel. 

Key Moments: 

• How Robert differentiated his business model 
• How the channel has changed since Robert began his career 
• How the customer relationship has evolved 
• Why technology needs to be good for the company  
• Robert’s technology trend predictions 
• Robert’s “three-legged stool” business model 
• Why he chose to partner with Salesforce 
• How ROI has become the priority in the channel 
• Advice for building great customer relationships 
• Why sellers need to spend more time selling and less on admin 

Key Links: 

• Connect with Robert on LinkedIn: https://www.linkedin.com/in/robert-bowling-4516308/ 
• TDM: https://tdm.cc/