I watched Undercover Billionaire with Grant Cardone so you don't have to. I was forced into it by Cardone's relentless Instagram ads from his $63 million dollar private jet about how he made 7 figures in 90 days.

What was he selling on the show? Overnight success. Go figure.

Some say "it takes 20 years to become an overnight success," but they've got it wrong, because the biggest secret to overnight success is actually selling the dream of living the dream.

In this episode of Marketing Muckraking, I break down how to become an overnight success the dickfunnel way! And why, despite following the "easy" formulas, the success rate for students in celebrity business coaching programs like B-School, StoryBrand, and whatever Grant Cardone is selling, is so damn low.

Mentioned on the show:

• Undercover Billionaire: Season 2 with Grant Cardone
• Episode 6 of Marketing Muckraking, "Why Are There No Negative B-School Reviews?"

This episode was originally published as an essay on my blog on April 5, 2022. Read the full text transcript of "How To Be An Overnight Success.": https://rachaelkayalbers.com/how-to-be-an-overnight-success-no-really/