#SEO can seem like a complicated puzzle for #digitalmarketers. But you need to put it together to create a better picture for your #websitetraffic.

Explore these #keytactics, #tools, and #timesavers to make putting together the puzzle easier and help you shine when it comes to sharing your #performancedata.

SELECT #BETTERKEYWORDPHRASES

There is no “right” when it comes to #keywords because they involve plenty of guesswork. A #keywordphrase might seem ideal, but additional work and time reveal whether it’s not #relevant enough or too competitive.

As a starting point, focus on #searcher intent to better match your #keywords to possible conversions.

You can’t rely on your hunches for #keywordchoices. You also can’t do #keywordresearch, plugin #data based on some #formula, and run with the results. Examine the #data and decide what it’s telling you.

DON'T DISMISS #OUTRIGHT

If your #site is ranking no. 99 now for the #keyword, it probably won’t be no. 1 or no. 11 even eight months from now. But don’t rule out the #keyword. Other #variables will make it clear whether to scratch it from your list.

SET THE #VALUE IN #LOWSEARCHVOLUME

Precise #keywordphrases (long tails) may be great options. For example, if your #product has a high price tag, say $30,000, your prospect #audience probably isn’t that big. So even 20 #searches a month is worthwhile. Be patient. #Lowsearchvolume #keywordphrases can bring the right prospects over time.

IDENTIFY HOW #SEOPERFORMS BEYOND #RANKINGS

People are still fascinated with #rankings. They’re a measure of success, I guess. But how your #websiteranks on #Google shouldn’t get so much fanfare.

What should be celebrated is how well #natural (#organic) #traffic influenced #leads and #sales. Evaluate old and new #websitecontent to see which #pages should get the most credit. Is it the primary text on the #page or the clear call to action? Maybe they work hand in hand.

You can track all this in #GoogleAnalytics, including #conversions (ranging from completed forms to #product demos). Start by creating #goals that can be traced to natural #searchenginetraffic and other #website visitor #data.

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