12.16.2020 - By Outreach
He’d been on LinkedIn for over a decade but only started posting a year ago.
Now he has a following of thousands, even though he says he’s nobody.
My guest on Sales Engagement recently was Andrew Metz, Regional Vice President at Zywave, who talked with me about his LinkedIn content strategy and success.
What we talked about:
3 keys to being authentic online
Intangible benefits of building your LinkedIn brand
The types of posts people want to see (hint: not fluff)
For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.