In this episode we are thinking about our customers in our Who We Serve process. We seek to understand the customer perspective from what motivates them, where to find them, what they like and how to bring them the most possible value. Ching is personally built on creating an inclusive environment and Look Hu’s Cooking is a way to deliver that innate sense in delicious food form. Best Served New aims to unlock the potential of F&B entrepreneurs through coaching them along their journey and amplifying their worth and work.