Some people can captivate an audience when they speak. Others, the audience walks away while they're still speaking.

Many factors can influence this, but one key determinant of audience engagement is the speaker's ability to stay on message.

Being clear and concise is a skill. It's important to understand:

1. Why it can be so difficult to accomplish
2. Understanding what your audience wants or needs
3. Knowing what point you're trying to make
4. The ability to practice purposefully

In this episode, you'll hear how you can approach the coming holidays with clear, concise, and on-message conversations.