For the past 23 years, Cyber PR Founder Ariel Hyatt has been helping prominent musicians and creative people use public relations, marketing, and social media to connect with fans and be more engaging.

She's also written four books on the music industry and is an internationally recognized speaker who has spoken at conferences around the world including SXSW, Vivid Sydney, Hubspot Ignite, and Campus Party London. Her work has been recognized in publications ranging from Oprah, CNN, Wired, Billboard, Forbes.com, and The Washington Post, just to name a few.

Ariel came on the show to share her engagement insights. Some of the things we discuss include

• How to develop a personal narrative
• Fun things to post on social media
• How music saved Ariel's life and why it matters
• What not to do when trying to get attention for your music
• Compelling campaigns that caught Ariel's attention
• How to develop relationships with writers

Sponsor for this Episode   nsavides productions – I make videos and tell stories. This is the video I shot with Sean Gasser for The Excelleauxs at Blues Fest this year.

More of my videos are here.

Say hello: [email protected]

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Related Episode

One prominent musician that Ariel has worked with is Bree Noble, an awarding-winning musician, speaker, author, entrepreneur founder of Women of Substance Radio & The Female Entrepreneur Musician. Bree also shares some resources for musicians looking to build sustainable careers in this podcast interview.   

 

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Related Things

• Cyber PRand Cyber PR Music Podcast
• Ariel on
  • Facebook, Twitter
• Freebies from Ariel
• Some of the campaigns that Ariel highlighted include
  • Ariana Grande
  • Brené Brown
  • Chris Barron
  • Danielle LaPorte
  • Guster
  • Janelle Monáe
  • Michael Franti 
• Documentary I mentioned: Social Animals

• Shortcut for the podcast: nicksav.show

Additional music for the show provided by Rob Costlow.

 

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