Website: https://uplift360.com.auWes Towers joins the podcast to unpack the three stages that matter most online: being found, being trusted, and being chosen. We talk about the role of SEO, website structure, messaging, and brand clarity in helping construction and trades businesses stand out in a crowded market. Wes also shares why a good-looking website is not enough if it does not guide the buyer toward action. Great episode for contractors who want their online presence to support real business growth.