The world is getting louder, more chaotic and it becomes difficult to hear your own voice amidst the noise around us.

In this episode, Dr. Carmel Finnan and Alastair McDermott discuss the importance of storytelling in communication, and how it helps in building your brand.

They also discuss how listening can play a major part in breaking through the noise.

“When we feel heard - when we as human beings feel another person has truly witnessed what we have said and taken it in - we will give that person our attention.” -- Carmel Finnan

“Make it personal. The whole point of storytelling is to personalise our communication, to start talking to each other as human to human.” -- Carmel Finnan

“You're just a human being connecting with another human being. Use that as your guideline when you think of storytelling and when you think of communication.” -- Carmel Finnan