If you want customers coming back and recommending you to everyone they meet, you will need to go the extra mile to be memorable. You want people to automatically associate your field of expertise with you. So how do you do that?

In this episode Paul and Clare talk to an expert at being memorable. Jane Malyon owns The English Cream Tea Company. Her attention to detail, compelling personality and work ethic ensures that she sticks in peoples mind. She shares some wonderful advice so you can be memorable too and we find out why one celebrity will certainly remember her.

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