Violette de Ayala, Founder + CEO of FemCity and Cheyenne Palma Dominguez, FemCity President covered the topic "HOW TO BE MEMORABLE".

Violette and Cheyenne discussed the business advantages of being memorable and shared some of the most memorable businesses they’ve both encountered. Each offered suggestions that any FEM can implement to build a more memorable brand. Authenticity, ability to admit mistakes, follow up, and developing a signature style were just a few.