What is the 80/20 rule of marketing?

Coaches, consultants and small businesses often search for ways to increase productivity, save time and boost sales.

Implementing the 80/20 marketing rule can help people achieve these goals. If you're looking to develop a marketing strategy or improve business operations, you can use the 80/20 marketing rule to determine an effective plan and strategy.

In this podcast, we discuss what the 80/20 rule is in marketing and eight ways you can apply it for an effective campaign or other marketing operations.

Key takeaways:

• The 80/20 rule states that 80% of results come from 20% of accounts.
• Some experts refer to the 80/20 rule as the Pareto principle named after economist Vilfredo Pareto of Italy, who compared wealth to population.
• The 80/20 rule applies in various areas, such as marketing, content creation, management and human resources.

Vilfredo de Pareto was an Italian sociologist and economist who, during his studies, realized that, in general, 80% of a nation’s income was in the hands of only 20% of the population.

Extrapolating this concept, Pareto defined a rule that became known as the Pareto 80 20 rule, which could be summarized as follows:

80% of results are produced by 20% of causes.