It might feel like harder work at the time but there are several ways to become more efficient and when you have a big enough incentive to close your computer you get a lot more done!

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

Mentioned in the Vzine

Write Club Podcast

Be Everywhere Online - 30 Day Challenge

Own It! The Podcast

Taverna Melissa in Stoupa, Greece

On the blogs

Entrepreneurial Thought Leaders: Chris Barrow

Vzine 060 | Marketing Versus Sales

Vzine 059 | Ethics In Business

Own It! 173 | Being Unbusy

Own It! 172 | Law of Attraction (Part 1)

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Hi, it's Nicola here. Recording, I hope. I've got 15 minutes to do this, so I've really got to get organized. I've got to record the three sections, I've got to re-label them, get them uploaded to Google Drive so Phoebe can take them from there and Sarah can take them from there.

Today is a big day, we're recording five Write Club podcast episodes, and I've also dashed off a marketing email. What else have I done this morning, I can't remember what else. There must be more. Yeah, so, basically we batch-record them, because people come and go from here all the time, and it's really nice if we want to catch everyone in on the podcast recordings, then we just get together for a day, and hash them out.

We've got a really, really strong organizer on the team, Stephanie, and she makes sure that we each know what we're doing, what we're talking about. There's a different chairman every week, we've got a different guest every week. So, it's a bit of a logistical nightmare, and she's taken that over, thank goodness. That's not my strength. I just have to concentrate on making sure we actually record each episode as we're going.

So, I want to talk a bit more about how to make your life easier with doing things like that in the main section.

This week I suddenly had a mad burst of enthusiasm and decided to launch a 30-day challenge. I wanted to help people who were interested in the concept of being everywhere online, to know what to do every single day for thirty days, and I figured out that if they just followed my instructions, one simple instruction every day, then at the end of thirty days, they would end up with three to four great bits of content out there on YouTube, LinkedIn, Facebook, and Instagram, and all that stuff, and they would also end up with three to four podcast episodes.

They would now know how to make a podcast. So, I figured that was pretty cool. I put out the word on Facebook, Twitter, through my mailing list, on my blog, all the usual places. PushCrew, you know, which is a sort of SMS push notification, and I sent a message to everyone who subscribed to my chatbot on messenger, and we've got pretty much 40 people signed up already in just literally 24 hours.

It's going to be quite lively one, if you'd like to join along, just come along to my Facebook page NicolaCairncrossUK, and you'll see pinned to the top of that page, all the information you need to find out about the challenge, get involved, and sign up for it. So, yeah. Looking forward to seeing you in the private Facebook group for that.

It's been quite a busy week this week. Mainly, characterized by nearly 24-hour power cut and the fridge man not coming for three days. So, that was quite funny. My fridge broke, my landlord and landlady supplied a replacement one while we tried to work out what was going on.

And then we called in the fridge man from Kalamata and he was supposed to come on Thursday, and I was thinking he's going to turn up in the middle of the podcast recording, then I was thinking he was coming on Friday, and he was going to turn up in the middle of four recordings we were doing for the Own It! podcast where we were inviting guests, and listeners of the podcast on to talk about their main passionate topic,