Why Small Business Matters

How to be more engaging - Scott Gould


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Engagement is a word many of us hear in business on a daily basis, but what IS engagement?!  

Formerly a church minister, he literally wrote the book on how people engage with ideas, things, and each other, working with organisations such as the United Nations and Microsoft.

Scott joins Dr Matt Sutherland to talk about creating better engagement, for both employees, brands, customers and your community in general.  Discover the differences between awareness and selling, the power of clarity, simplicity and communication.

In this podcast Scott also shares 3 unlikely things you can do today to improve engagement in your business!

 

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Why Small Business MattersBy Northumbria University


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