There are so many ways to create content – videos, blogs, images, podcasts – but the thought of tackling ALL of them at once is overwhelming PLUS you don't want to create content just for the sake of creating it – you want to be more strategic.

I'm your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.

I'm about to share some research you should do before diving into content creation.

LEARN HOW THEY ABSORB INFORMATION: How do they learn? Are they avid readers? Are they tech savvy? Do they watch videos on YouTube or Social Media? Do they listen to podcasts? Are they busy and on the go? Do they have time to read e-books or hefty chunks of text? Feel free to survey your clients or prospects to learn more! You want to know what medium they would prefer, so that you know whether it's best to invest more effort and time and money in writing, in blogs and emails, or in videos or creating a podcast show or guesting on shows. You don't want to throw spaghetti on the wall and hope it sticks. And when you DO start churning out content – check the statistics to see which truly is resonating more.

And that's your Smooth Business Growth Flash Update

 

Whether it's blogs, videos, podcasting, social media or sales funnels, we at Smooth Sailing Business Growth help our clients attract and convert customers faster with powerful content marketing.

If you want to learn more head to www.SmoothBusinessGrowth.com – there is even a free Social Media Roadmap for you to get consistent with your social media, with less overwhelm and more online exposure!

Have a profitable and productive week and may the winds always be at your back!