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Here’s a hard truth new business owners sometimes struggle with:
You have to be seen if you want to be successful.
Once upon a time, when making money online was new and competition was nearly non-existent, you could start a blog, use a fake name and a fake photo (or none at all) and still attract traffic, fans, and cash.
As competition increased though, and buyers became more savvy (or maybe skeptical is a better word), it grew more and more difficult to hide behind a computer screen—at least if you wanted to earn a good living.
“Relationship marketing” was the buzzword. “Know, like, and trust” became so overused as to turn into a cliche.
But that’s exactly what it takes to be successful online these days. Relationships with real people we know, like, and trust. And you can’t build that without being visible.
In this episode of the Tiny Course Empire Podcast, we’re taking a look at what it means to be more visible online, some things that might hold you back, and how to choose a visibility path that works for you and your business goals.
Prefer a transcript? Here you go!
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Here’s a hard truth new business owners sometimes struggle with:
You have to be seen if you want to be successful.
Once upon a time, when making money online was new and competition was nearly non-existent, you could start a blog, use a fake name and a fake photo (or none at all) and still attract traffic, fans, and cash.
As competition increased though, and buyers became more savvy (or maybe skeptical is a better word), it grew more and more difficult to hide behind a computer screen—at least if you wanted to earn a good living.
“Relationship marketing” was the buzzword. “Know, like, and trust” became so overused as to turn into a cliche.
But that’s exactly what it takes to be successful online these days. Relationships with real people we know, like, and trust. And you can’t build that without being visible.
In this episode of the Tiny Course Empire Podcast, we’re taking a look at what it means to be more visible online, some things that might hold you back, and how to choose a visibility path that works for you and your business goals.
Prefer a transcript? Here you go!