In the first episode of season 2, we talk about the importance of being outcome-oriented to increase your success rates on projects. For context, Scott Irwin wrote a fantastic blog on this <a href='https://blog.zgm.ca/how-to-be-outcome-oriented'>here</a>.

In the first episode of season 2, we talk about the importance of being outcome-oriented to increase your success rates on projects. For context, Scott Irwin wrote a fantastic blog on this here.

In the first episode of season 2, we talk about the importance of being outcome-oriented to increase your success rates on projects. For context, Scott Irwin wrote a fantastic blog on this <a href="https://blog.zgm.ca/how-to-be-outcome-oriented" rel="noopener noreferrer">here</a>.

How to be outcome-oriented

Are you a marketing professional? Feeling overwhelmed yet? Join us as we have a few drinks and tackle this crazy industry one episode at a time. From marketing and data to branding and UX, we'll dissect these over drinks. Hosted by Derek Hovinga (The Inbound Lab),  Scott Irwin (Critical Mass), and Peter Bishop (ZGM Modern Marketing Partners) —three long-time friends and long-time marketers.

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Are you a marketing professional? Feeling overwhelmed yet? Join us as we have a few drinks and tackle this crazy industry one episode at a time. From marketing and data to branding and UX, we'll dissect these over drinks. Hosted by Derek Hovinga (The Inbound Lab), Scott Irwin (Critical Mass), and Peter Bishop (ZGM Modern Marketing Partners) —three long-time friends and long-time marketers.

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How to be outcome-oriented

How to be outcome-oriented