PR in the Real World

How to be Socially Mobile with Leanne Hughes


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In this landmark 30th episode of PR in the Real World, we sit down with Leanne Hughes - comms leader, public sector champion and community-builder -to explore how belonging, boldness and grassroots action can reshape a PR career.


From early days in investment banking to two decades of leading health-focused campaigns in the NHS, Leanne opens up about why she spent years feeling like an outsider in the industry - and how she finally found her voice through peer networks like Public Sector Comms Headspace and CommsCamp. Now based in Scotland, Leanne is on a mission to decentralise the UK comms landscape - putting accessibility, inclusion, and regional expertise front and centre.


She shares how Socially Mobile transformed her confidence and career progression, the stories behind campaigns that changed lives - including sexual health and consent education - and how she’s lifting the next generation through mentorship and grassroots leadership.


This episode is a must-listen for public sector communicators, regional PR professionals, and anyone looking for real-world inspiration on how to build a career rooted in purpose, impact, and community.


Links and Mentions:


Public Sector Comms Headspace Facebook Group

CommsCamp Scotland

Socially Mobile

Zero Waste Scotland

Rebecca Roberts – Thread & Fable


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PR in the Real WorldBy Viva PR