How to Be the Best Podcast Guest Ever | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content

So you want to be on more podcasts? You say How do I make sure when I get onto a podcast that I am not just a, Okay, thanks for having me on the podcast, but an actually great guest on a podcast? I'm Jon Cook and I'm with Keynote Content. I am the creator of the Expert Message Method, #1 international bestselling author and I'm here to help you guide that conversation, that experience, for you as a podcast guest, to be an amazing, I would say, the best podcast guest ever.

The first thing I want you to do is make sure you're to be the right fit. First thing I like to say is be the right fit. There are so many different podcasts out there, 18 million different podcasts, that are on the Apple store right now for Apple podcasts. How do you know you're the right fit for that specific podcast? I like saying, Do your homework, check it out, listen to a few different episodes. Say, Is this the right fit for the audience I want to connect with? Because it's not about me it's about the host, it's about the audience saying, I can share my ideas, my message all day long, but I want to make sure that it's actually going to connect to the people who are interested in what I have to say and that's a group of people that I'm interested in connecting with and serving. So, make sure you're the right fit.

Then, second thing I like to say, Prove that you did your homework. So prove your homework is another one. And what I mean by prove the homework. It says, Hey, being able to communicate to the host, Hey, I'd like to be on your podcast. I love your recent interview that you did with so and so and I love this section here and that actually got me thinking that what I get to share my topic, my story, whatnot, might dovetail in really well with that experience with that guest you previously had on, or that series of episodes and I think this would be a really nice fit.

So I'd say prove your homework. Proving your homework also says, Hey, I even left this review for you or this. There's a lot of different ways to say that you prove your homework, that you understand who the host is, what the podcast is about, because I can't tell you how many times, and this is I've worked with over 800 different speakers over the last three or four years, helping them get on more podcasts, get on more stages as it were. And I can't tell you how many different times I've seen emails go out from speakers, not my clients, from other speakers to podcast hosts to even myself with hosting a podcast saying, Hey, and then they would do this Hey podcast hosts and they would just leave it as this placeholder text so that you just took and copy pasted some template in.

You didn't take the time to really understand who I am, what I'm about and that you even understand my audience because it's really not even about me, but it's about my audience. Do you get my audience? So proving your homework means that you do just a little bit of extra work, 10, 15, 20 minutes, whatever it might be, to make sure that that's the right podcast for you? So then I like to say give the host some topics.

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Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.