How to Be the Best Podcast Guest Ever | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content

So you want to be the best podcast guest ever. How do you make that happen? What do you need to do ahead of time? What do you need to do during the podcast? And even what do you need to do after the podcast to make that a reality? My name is Jon Cook. I'm the founder of Keynote Content. I am the creator of the Expert Message Method, a number one international best-selling author. And I'm here to show you how I've guided over 800 different speakers to get on more podcasts and the different tips and different practices we put in place to help make that a reality. So the first thing I want you to think of is be the right fit, be the right fit.

And what do I mean by that? It means that there are over 800,000 active podcasts just on the Apple podcast store right now. So how do you know which one's the right fit for you? Well, you do your homework. You try to figure out what is the right podcast for my niche, for the people I want to connect with, but also the host. What is the host like? What are they interested in? And making sure that for the different episodes that they've had coming up before you, what would potentially be a right dovetail fit into that. And so it's saying out of all the ones in your industry, try to focus on like the niche podcasts, see if you can find what are the rising podcasts or the new podcasts that are getting a lot of traction that are looking for guests. Podcast hosts are often looking for great guests, make sure you're their best one. And this is what today is about. So first thing is, make sure you're the right fit.

Not just any podcast, but the right podcast for you. Second thing I want you to do is prove your homework. And what I mean is prove that you've done your homework as far as like, "Hey, I know what the podcast is about. I know who the host is, what their business is, what their emphasis is. And I can be able to show that with how my communications go from the very first message or email." So I can't tell you how many different times that I have reached out and I've seen so many different podcast guests who want to come onto my podcast or come on to other podcasts, just send an email saying, "Hi, first name." And they just use a template. And they don't even take out the first name placeholder text. It's so confounding to me, how just a little simple thing can be missed right off the bat.

But by doing your homework, you can reach out and say, "Hi, Steve, or Hi DeAndre." Or, whatever your name is, making sure that for the host that they know you've listened to their podcasts, you've listened to a couple of recent episodes, you even said, "Hey, I even put out this review of your podcast recently. And here's what I know is going to be a great fit because I've done my homework. I know that I've listened. I see what your podcast is about. And here's why I would be a right fit." And so from there, there's also this next part of saying, if you're going to be proving that you're the right fit, show them examples. And what I like to say is you put together a podcast info sheet, or one sheet, whatever you want to call it, some people call it an info sheet. Some people call it kind of a podcast one sheet, whatever it might be saying, give topics.

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Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.