#092 - How to Be the Go-To Expert in Your Industry

In this episode, I chat with Michael Stelzner, host of the Social Media Marketing podcast and founder of Social Media Examiner & Social Media Marketing World. He shares his wisdom and insight on content that positions you as an indisputable industry leader. THINGS YOU'LL LEARN: Benefits of being an industry leader How to be the undisputed leader of your industry Top 3 forms of content and their pros and cons Which content creates the most loyal fans How to create a niche The importance of creating check points in content creation How podcasting can make you a better speaker How to raise the bar on content creation Why it's important to check your content metrics and data The reason why most entrepreneurs go out of business The marketing potential of blogs, podcasts and video