In this episode, Mick Holly chats with Roy Osing author of Be Different or Be Dead. Roy shares how he took a business from startup to $1billion is sales through Audacious Unheard of Marketing. He also reveals how to craft your ONLY STATEMENT - how to position yourself as truly unique. Don't miss this episode!

(0:00) Introduction and welcoming remarks

(2:23) Building a successful internet business with Roy Osing

(7:00) Marketing to cravings instead of needs

(10:24) Targeting specific customer groups for business growth

(14:57) Delivering a unique customer experience

(21:13) Differentiation vs. Distancing: The power of the 'only statement'

(27:25) Developing a strategic plan: Declaring growth intent and defining customer groups

(31:00) The structure of business objectives and the importance of review

(35:50) Audacious leadership in business growth

(40:51) From selling to serving: The power of building relationships

(49:32) Getting the sales compensation plan right

(55:13) Closing thoughts, advice and promotion for Apple Podcasts reviews and 'Sell the Sizzle' website