Dr. Yoram Solomon is a trust and innovation expert. 

He has published 16 books, 22 patents, and was one of the creators of Wi-Fi and USB 3.0 technologies, for which he was dubbed "TI's Great Innovator."

He has founded several startups and sold a startup company in Silicon Valley. He has held various positions from General Manager of a $100m business unit in a Fortune 200 company to a Vice President of Corporate Strategy and Innovation, and to CEO.

Dr. Solomon is an adjunct professor of entrepreneurship and innovation at Southern Methodist University, and formerly at the University of Texas at Dallas. 

In this episode, he shares his experiences and research to show us how to be trustworthy and build a culture of innovation via strong relationships. Insights he shares include: 

• Why is trust important?
• Is trust a two-way street
• What's so special about how you look at trust that we haven't heard about before
• How can you use trust to sell more, or at a higher price
• Where in the organization do you need trust, inside or outside? Which is more important
• How to be trustworthy on a personal level
• How we can ensure we build trust during most interactions
• You seem to combine trust with forming habits. Why? How are those two related 
• and much much more ...