On The Move with Yessi Bause

How to Be Your Authentic Self on Social Media


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In this episode of On The Move, we talk about the importance of setting clear goals when it comes to social media and blogging, how to build an authentic community online, and why learning to negotiate your worth is essential when working with brand partnerships.

I sit down with Jennifer Worman, a full-time influencer and mom of two boys who shares her life daily through her Instagram @redsolesandredwine. Through her platform and blog, Jennifer talks about real-life experiences, style, travel, and interiors while building a strong and authentic connection with her audience.

Jennifer's career journey has been anything but traditional from CPA to corporate fashion merchandiser to full-time influencer. Her story is a reminder that pursuing your passions and putting in the work can lead to building the life and career you truly want.

Episode Notes:

• Setting intentional goals for social media and blogging • Building an authentic and engaged online community • Negotiating your value when working with brands • Turning your passion into a full-time career

If you're building your platform and want to grow it with intention and authenticity, this episode is full of insight.

Listen now.

Connect with Jennifer Worman!

  • Jennifer's Instagram
  • Red Soles and Red Wine Blog

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On The Move with Yessi BauseBy Yessi Bause

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