Being a huge Simon Sinek fan I start everything with a why. Why should you be your own  PR agent? To begin with if you don’t believe you deserve some media, why would you think someone else will think for you? I get it, it’s not easy to talk about yourself.  At some point you will have to do it if you wanna have the upper hand in anything you do. 

 PR builds Credibility, trust, establishes you as a thought leader in your industry, and a superstar in your field.

PR is something it takes time but worth it.