What does it really mean to show up authentically online? Can you build community without burning out or chasing algorithms?

In this episode, Ingrid Zapata Read sits down with Max Pete — community builder, writer, and speaker best known for his All Caps Tuesday posts — to talk about authenticity, kindness, and redefining success in the age of social media.

We explore:

• How to create genuine connection on LinkedIn and beyond
• Why being human online is your biggest brand advantage
• The difference between “audience” and “community”
• How to measure impact beyond KPIs and follower counts
• Why belonging still matters in an AI-driven world

Questions listeners are asking (and we answer):

• How do you stay authentic on LinkedIn without oversharing?
• What’s the best way to start building an online community?
• How do community managers show ROI beyond engagement numbers?
• Can AI replace community building?
• How do you recover from burnout while still showing up online?

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💬 Connect with Max → ⁠linkedin.com/in/max-pete