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How to BEAT Google at it's Own CPC Game in 3 Minutes
How to Reduce Google Ads CPC!
In this video, Artur reveals a method to “beat” Google at its own cost-per-click (CPC) game. The focus is on optimizing a Google Ads account to reduce the CPC while simultaneously boosting conversion volume. By taking over an underperforming ad account and tweaking how conversion values are reported—essentially “tricking” Google’s algorithm—Artur was able to achieve significant improvements. These included reducing the average CPC, lowering the cost per conversion, and increasing overall conversions, all while spending less. The video details real-world metrics, shares actionable tactics, and invites viewers to reach out if they’re interested in applying these strategies to their own campaigns.
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5 Key Takeaways
🔑 Innovative Reporting Strategy:** Adjusting how conversion values are reported can lower CPC, essentially influencing the algorithm’s perception of ad performance.
🔑 Improved Efficiency: By “tricking” Google into seeing lower conversion values, the account achieved a significant reduction in CPC and cost per conversion.
🔑 Increased Conversions: The strategy not only reduced ad costs but also boosted the number of conversions, demonstrating that spending less doesn’t always mean losing performance.
🔑 Data-Driven Adjustments: The success of the approach was validated through clear performance metrics, showcasing the importance of monitoring and adjusting ad campaigns based on data.
🔑 Actionable Insights: The speaker offers to help viewers implement these strategies, indicating that these tactics can be applied to real-world accounts to overcome rising CPC challenges.
---
Chapters:
0:00–0:30 - Introduction
0:30–1:00 - Account Background and Initial Challenges
1:00–1:45 - CPC Reduction Strategy Implementation
1:45–2:30 - Results and Performance Metrics
2:30–3:00 - Conclusion and Invitation
---
Want more Google Ads tips and expert Google Ads strategies to improve your campaigns? Subscribe now and hit the 🔔 to stay ahead of the curve! 🚀 If this video helped you, give it a thumbs up and share it with others who might benefit. 💬 Got questions? Drop them in the comments—I’m happy to help!
Follow me on LinkedIn for daily tips on Google Ad Optimization, Meta Ads, and LinkedIn Ads, or to collaborate, send me a message here: https://www.linkedin.com/in/arturmaclellan/
#GoogleAds #GoogleAdsSecrets #GoogleAdsTips #GoogleAdsStrategies #PPCMarketing
View all episodes
By Artur MacLellanHow to Reduce Google Ads CPC!
In this video, Artur reveals a method to “beat” Google at its own cost-per-click (CPC) game. The focus is on optimizing a Google Ads account to reduce the CPC while simultaneously boosting conversion volume. By taking over an underperforming ad account and tweaking how conversion values are reported—essentially “tricking” Google’s algorithm—Artur was able to achieve significant improvements. These included reducing the average CPC, lowering the cost per conversion, and increasing overall conversions, all while spending less. The video details real-world metrics, shares actionable tactics, and invites viewers to reach out if they’re interested in applying these strategies to their own campaigns.
---
5 Key Takeaways
🔑 Innovative Reporting Strategy:** Adjusting how conversion values are reported can lower CPC, essentially influencing the algorithm’s perception of ad performance.
🔑 Improved Efficiency: By “tricking” Google into seeing lower conversion values, the account achieved a significant reduction in CPC and cost per conversion.
🔑 Increased Conversions: The strategy not only reduced ad costs but also boosted the number of conversions, demonstrating that spending less doesn’t always mean losing performance.
🔑 Data-Driven Adjustments: The success of the approach was validated through clear performance metrics, showcasing the importance of monitoring and adjusting ad campaigns based on data.
🔑 Actionable Insights: The speaker offers to help viewers implement these strategies, indicating that these tactics can be applied to real-world accounts to overcome rising CPC challenges.
---
Chapters:
0:00–0:30 - Introduction
0:30–1:00 - Account Background and Initial Challenges
1:00–1:45 - CPC Reduction Strategy Implementation
1:45–2:30 - Results and Performance Metrics
2:30–3:00 - Conclusion and Invitation
---
Want more Google Ads tips and expert Google Ads strategies to improve your campaigns? Subscribe now and hit the 🔔 to stay ahead of the curve! 🚀 If this video helped you, give it a thumbs up and share it with others who might benefit. 💬 Got questions? Drop them in the comments—I’m happy to help!
Follow me on LinkedIn for daily tips on Google Ad Optimization, Meta Ads, and LinkedIn Ads, or to collaborate, send me a message here: https://www.linkedin.com/in/arturmaclellan/
#GoogleAds #GoogleAdsSecrets #GoogleAdsTips #GoogleAdsStrategies #PPCMarketing