If our mothers ever taught us anything about investing, it would probably go along the lines of “buy low and sell high,” but what we see with typical investor behavior is the opposite. This behavior gap may be well-intentioned, but it is bound to produce suboptimal results. Joining Joshua Rhodes in today’s episode is a certified financial planner and the creator of the Sketch Guy column, Carl Richards. Being a guy whose job is to explain complicated concepts in a simple manner, Carl thinks that most people overcomplicate the investing business when it is really very simple. Carl explains how the recency bias is so hard-wired to our brains and how it causes us to engage in investing behaviors that do not give us the best results. Carl and Joshua take this conversation and relate it to the importance of building a financial plan to succeed in investing.