317: How to Beat Your Competition With Effective Copywriting and Brand Positioning

Positioning your brand correctly is the most powerful thing you can do to attract and retain customers. Effective copywriting is how you do it.  My guest on this episode is none other than The Email Copywriter, Chris Orzechowski, and he’s here to deliver massive value about copywriting, positioning, and marketing strategy.  We talk about how to think about copywriting, ways to improve your emails, and different styles of email campaigns and flows. We go deep into positioning and ways to unlock advertising angles for your brand that are probably already inside your own head if you’re passionate about your business and products.  Chris is a member of the Coalition, our community of 250+ eComm founders, and recently did a training on How to Make Your Emails Irresistible. It’s one of our most popular trainings so definitely check it out. If you’re interested in joining the Coalition to access this training and more like it, sign up here.  Episode Highlights: 4:08 How Chris became The Email Copywriter  4:54 Why Chris chose to focus on eCommerce copywriting 9:01 Where Chris’s advertising inspiration comes from 11:36 Debunking the biggest misconception about email marketing - sending too many emails  15:18 Long form copy - why you should test it  19:28 Writing about your product with dimensionalized benefits  21:07 Levels of market sophistication and how to position yourself in your industry 24:21 Appealing to your market identity  26:26 Chris’s favorite email testing opportunities 28:15 The process Chris uses to test copy  32:08 Copywriting that shifts people’s mindset  33:17 Using your product knowledge to write inspiring copy  39:09 How to talk to your customers to inform your copywriting 40:49 The future of email marketing - what you should be thinking about 46:11 What’s working right now in email marketing - things to test today 52:28 The new marketing copy opportunity - SMS  58:59 How to hire a copywriter  Resources: Chris’s Website  Make Your Marketing Emails Irresistible Training Copychief.com The Coalition @a_brawn on Twitter Review or subscribe on iTunes