Sales Closers are not born. They are made. They learn the sales process and hone their craft.

In this episode I ;ay out the 6 step sales process and then the 7 reasons why people fail to close the deal

(0:00) Introduction and the myth of the 'born salesperson'

(1:13) The importance of being a 'closer' and the value of tenacity

(2:14) Attracting top salespeople and understanding customer needs

(3:16) Simplifying the sales process with six basic steps

(5:49) Deep dive into Step 5: The Close

(6:09) Understanding and overcoming seven common reasons why closes fail

(11:21) The role of belief in sales and avoiding the trap of being 'reasonable'

(13:00) Uncovering and addressing real objections

(14:33) Selling to the decision maker and the power of follow-ups

(15:41) Recap and continuation on reasons why people fail to close

(16:38) Encouraging reviews, directing to show notes, and closing remarks