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How to Become a Content Creator Inside Your Company
Some people chase content creation outside of work. Others end up building influence inside the walls of their company. Shannon Ogborn is one of the first people in our space to do it at scale.
In this episode, we get into the real story behind becoming a content creator for your employer — the trade-offs, the boundaries, and the benefits no one talks about. You’ll hear how Shannon went from Recruiting Ops to podcast host for Ashby, what it takes to show up authentically when you represent a brand, and how she measures success in a role that’s still new for most companies.
We dig into:
How she transitioned into a company-backed creator role
What she thinks actually matters in podcast metrics
How to stay authentic when your content reflects your employer
Why companies are hiring creators internally
What alignment between creator + company really takes
RESOURCES MENTIONED
CONNECT WITH US:
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.
Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️
💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498
🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
Workfluencer, content creator, employee content, creator at work, corporate creator, internal creator, content at your company, content strategy, personal brand, employer brand, recruiting content, HR content, B2B content, authenticity at work, workplace content, company storytelling, podcast hosting, creator career paths, content inside companies, employee advocacy, talent acquisition content, LinkedIn creators, brand building, workplace storytelling, content psychology, creator roles
Learn more about your ad choices. Visit megaphone.fm/adchoices
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By Rhona Pierce: Talent Attraction & Content Strategist & Purple Acorn
5
44 ratings
Some people chase content creation outside of work. Others end up building influence inside the walls of their company. Shannon Ogborn is one of the first people in our space to do it at scale.
In this episode, we get into the real story behind becoming a content creator for your employer — the trade-offs, the boundaries, and the benefits no one talks about. You’ll hear how Shannon went from Recruiting Ops to podcast host for Ashby, what it takes to show up authentically when you represent a brand, and how she measures success in a role that’s still new for most companies.
We dig into:
How she transitioned into a company-backed creator role
What she thinks actually matters in podcast metrics
How to stay authentic when your content reflects your employer
Why companies are hiring creators internally
What alignment between creator + company really takes
RESOURCES MENTIONED
CONNECT WITH US:
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.
Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️
💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498
🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
Workfluencer, content creator, employee content, creator at work, corporate creator, internal creator, content at your company, content strategy, personal brand, employer brand, recruiting content, HR content, B2B content, authenticity at work, workplace content, company storytelling, podcast hosting, creator career paths, content inside companies, employee advocacy, talent acquisition content, LinkedIn creators, brand building, workplace storytelling, content psychology, creator roles
Learn more about your ad choices. Visit megaphone.fm/adchoices