Kevin Harrington - Takeaways -

People are cutting the chord from television. Marketers need to go where the eyeballs are.

How to become a key person of influence in your industry

If you are going to be in business, or sales you have to be prepared to face rejection

"What is your IP you? The intellectual property of you?"

Share this with your followers:

click to tweet

Doug: Welcome back listeners, to Real Marketing Real Fast, today I've got a very special guest joining me, I've got Kevin Harrington. Kevin Harrington has been a successful entrepreneur for the last 40 years. He is an original shark on the ABC hit, Emmy winning TV show Shark Tank. He's also the inventor of the infomercial and the As Seen on TV pioneer. He is a co-founder of the electronic retailers association and co-founder of the entrepreneur's organization. Kevin has launched over 20 business that has grown over a hundred million dollars in sales each and has been involved in more than a dozen public companies. During this time, he's launched over 500 products generating more than five billion dollars in sales worldwide with iconic brands and celebrities such as Billy Mays, Jack LaLanne, Tony Little, and George Foreman.

Kevin has extensive experience in business all over the world, opening distribution outlets in over a hundred countries worldwide. Success led Mark Burnett to hand pick Kevin to become an original shark on Shark Tank where he filmed over 175 segments. Kevin currently operates a private consulting firm where he works with companies to increase distribution, analyze electronic retailing opportunities, and effectively market on digital, social, TV, or radio or print, in addition to sourcing manufacturing and celebrity relationships. Kevin regularly opens his Rolodex and has been able to more than ten times the stock price of several public companies that he's been involved in.

In today's competitive world, companies can't operate the way that they have in the past. And, because of many advancements in technology and the digital marketplace, so Kevin provides advice and expertise on how to navigate the changing distribution and marketing outlets. Kevin also brings his Rolodex and relationships to all companies he works with, including helping in financing like he did with Russell Simmons in Celsius. Kevin got his start as a young entrepreneur in the early 1980s when he invested $25,000 launching Quantum International. This turned into a 500 million dollar a year business on the New York stock exchange and drove the stock price from a dollar to $20 per share. After selling his interest in Quantum International, he formed a joint venture, Home Shopping Network, called HSN Direct, which grew to hundreds of millions of dollars in sales. Entrepreneur magazine has named Kevin top entrepreneur of our time.

Aside from speaking to audiences across five continents, Kevin's influence has reached more than a hundred million people through his multimedia presence and industry dominance. A prominent business thought leader, he is often featured and quoted by business leaders in the Wall Street Journal, the New York Times, USA Today, CNBC, Forbes, INK magazine, Entrepreneur, Fortune, the Today Show, Good Morning America, CBS Morning News, The View, Squawk Box, and many more. He's a regular contributor to Forbes dot com and INK dot com and has published acclaimed books like Act Now: How I turned Ideas into Million Dollar Products as well as a bestseller, Key Person of Influence. He is the founder of the entrepreneur's organization EO, which has grown to 150 cities and 45 countries and thousands of members, generating over 500 billion dollars of member sales.

In 1990 he co-founded the Global Direct to Consumer organization, and the Trade Show, the Electronic Retailers Association known as the ERA. Today,