Behind The Content

How to Become a Podcasting Pro: Insider Tips and Tricks


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Join us as we go 'Behind the Content' with Lauren Passell, founder and CEO of Tink Media. Lauren shares her journey in the podcasting industry and her company Tink. They discuss topics such as the evolution of Tink from working with authors to working with podcasters, the importance of networking, creative podcast promotion strategies, the significance of ratings and reviews, and the effective use of social media for podcast promotion.


Topics discussed:

  • Lauren's journey into podcasting and the evolution of Tink
  • Importance of networking in podcasting
  • Creative podcast promotion strategies
  • The significance of ratings and reviews
  • Effective use of social media for podcast promotion

  • Key takeaways:

    • Networking with other podcasters is essential for growth and success in the podcasting industry.
    • Creative podcast promotion strategies such as podcast therapy, speed pitching, and reverse interviews can yield significant results.
    • Ratings and reviews are important for building a connection with listeners, and podcasters can encourage reviews by providing prompts and incentives.
    • Social media can be used effectively to engage the existing community and should be chosen based on where the community is most active.

    • About host:

      ⁠⁠Andreea Coscai⁠⁠ is a digital marketer and podcast producer passionate about multicultural investigative reporting.


      References:

      • Dani Shapiro - Host of the podcast "Family Secrets"
      • Podcast Marketing Magic newsletter
      • Tinkmedia.co
      • Recast Studio - AI-powered podcast marketing assistant

      • Behind the Content podcast proudly presented by ⁠⁠⁠Recast Studio⁠⁠⁠. Your go-to AI-powered podcast marketing assistant. 

        With Recast Studio, podcasters like you can effortlessly create marketing materials like eye-catching audiograms, enticing video clips, informative show notes, compelling blog posts, transcripts and shareable social media content all in just a matter of minutes. 

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        Behind The ContentBy Recast Studio