Becoming a recognized expert in the media can be a long, tedious process. Elizabeth Bachman welcomes Lee Caraher, the founder and CEO of Double Forte. Lee explains that there are ways to make the process easier. The first thing you need to do is to write the expert sheet. Identify that you are an expert in. Where can you provide interesting, relevant information actionable for your target audience? Then identify five newspapers, magazines, and trade publications that you think will care about your topic. Need more tips? Listen to this episode.