We know that embracing a specialty can help advisors be more successful in their marketing, charge a premium for their services, and make it easier to find their ideal clients. But how can you go about choosing a specialty that’s right for you? In this episode, consultant to top advisors, Doug Rainbolt will explain:

How to evaluate potential niches

A proven process for defining your ideal client

Solving the biggest problem facing your target market

How to embrace a specialty you love

Using your niche to market to your ideal prospects