Sales is a leadership position and not a manipulation position. In this episode, our guest David Bonney, founder of HireToFit and BonneyPerformance, further explains the topic of sales using the pain-pleasure principal, where people take action to avoid pain or seek pleasure. He shares 4 things that help a prospect create clarity/outcomes in their lives that they would not have normally been able to achieve. Thus creating clarity in a cluttered mind. Sales is a conversation of helping people create a clarity that they need to choose to take action that will create the change that they want in their lives.