What's up podcast. Awesome 4Ds episode for you guys today, this session took place on June 10th and a lot of serious topics were covered. Please listen to the whole thing and tweet me @garyvee with any questions. Check out vaynermedia.com/service/4ds/ for more info Timestamps: 1:30 - How do you create urgency for a product catering to SMBs? 8:30 - When scaling so fast, how do you make sure the knowledge transfer happens? 9:30 - Can B2B SaaS products leverage influencers? 11:20 - CTA advice for a IRL banner campaign? 15:50 - How do I become a thought-leader in multiple online communities? 30:20 - How do I brand my Mortgage company to steal consumers from the bigger companies? 38 - Should we brand the company or the human being? 39:10 - TikTok or Instagram? 41:30 - How do you properly right hook? 47:25 - Should I build my own media team or outsource?