Public speaking and the ability to write words that convey a message and mean that people take action are the key foundations for good business and Nick delivers a Masterclass on what makes the difference between an average public speaker and a world-class public speaker.

It’s important to recognise that public speaking isn’t just standing in front of an audience it’s about getting your message across effectively in a form that people hear and respond to, taking action.

How you perform and deliver are dependent on your preparation, how you capture the imagination of others and the ways in which you connect with the audience and in this in-depth and unmissable episode, Nick shares great content on how to achieve this.

 

KEY TAKEAWAYS

• You can use stories as a speaker to capture the imagination and help people to understand the philosophy you are teaching.
• Every speaker should have an expert positioning story, the story that enables your audience to connect with you and builds your position of authority.
• The art and skill are in weaving the expert positioning story into the context so it has value for the audience.
• Having a framework or system that is yours makes it much easier to deliver and follow.
• It raises your profile because it demonstrates a greater depth of understanding.
• It builds credibility because it helps others talk about it when you are not there.
• You should always be thinking about what the next step is that you want people to take.
• How are you going to serve? - Signpost throughout the presentation the next step.
• The majority of your presentation should be serve, seed, serve, seed. The close is always the action to be taken and is at the end of the training.
• When you are communicating with an audience everything should be deliberate – how you stand, the movement you make, the gestures you use.

 

BEST MOMENTS

‘Once you have a framework everything else sits beneath it’

‘Public speaking is a ‘one to many’ way of pitching’

‘Body language makes up 55% of the level of effectiveness of your communication

 

VALUABLE RESOURCES

Empire Builders Podcast 

 

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.